Before the Snow – a plea for your help

20 Sep 2011

Dear friends and colleagues,

An early fall greeting from New York City. I and some friends are both happy
and worried – soon the snow will fall in Tohoku, Japan’s northern areas.

Japan’s Snow Country is beautiful. But it is also going to be a harsh winter
for many of the earthquake and tsunami victims. I reach out to you and ask
for your help.

My friends are putting together a charity run/walk here in the NYC area
which will help raise money to bring warmth and support to those in the
Tohoku.

The *Japan Society*, *U.S.-Japan Business Council*, *American Council of
Life Insurers*, *Dentsu* and *Prudential* have already signed up to support
the run.  They are currently in discussions with a broad range of
Japan-related financial and non-financial organizations, companies and
individuals to participate.  Japanese media will be covering the run over
the coming weeks.

You can help in one of three ways:

**1.     **Promote the run with employees or form a company team to
participate.  Sign-up at http://www.beforethesnow.org.****

**2.     **Become a sponsor ($2,500) or supporter ($1,000) of the run and
your logo will be featured in advertising in The Star-Ledger and NYSeikatsu
among other publications, on www.beforethesnow.org and in on-site event
branding.****

**3.     **Sign-up yourself and share the information about the run with
friends, colleagues, runners with connections to Japan.  You can use the
Facebook Events page as a simple tool to invite friends (who don’t have to
be on Facebook) to sign up.
The snow will soon fall in Tohoku. Please help.

Thank you,

*Twitter*
http://twitter.com/#!/beforethesnow

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